Product truth
A page cannot promise a function the product does not deliver.
Titles, first screens, calls to action, and destination states should tell the same story. Claims such as free, anonymous, verified, private, unlimited, or instant require product and policy evidence rather than attractive phrasing.
When access depends on sign-in, profile completion, allowance, payment, device permission, or market, the content should make that dependency visible instead of hiding it beneath the button.
- →Review the rendered destination, not only the draft
- →Treat missing evidence as unknown, not as a positive claim
- →Keep competitor brands out of product identity and support surfaces